Facebook and Instagram ads
Get leads from your Facebook and Instagram lead forms straight into LeadCRM, by connecting your page or through Zapier.
When someone fills in the form on your Facebook or Instagram ad, they can show up in LeadCRM within seconds, with the campaign and ad name. There are two ways to set this up. Which one you see depends on whether signing in with Facebook is switched on for LeadCRM.
Connect your Facebook page directly
- Step 1: Open Lead sources and tap Connect Facebook on the Facebook and Instagram ads card.
- Step 2: Sign in to Facebook. When Facebook asks which pages LeadCRM can use, tick your business page.
- Step 3: On Choose Facebook pages, tick the pages that run your lead ads.
- Step 4: Tap Connect 1 page (or Connect 2 pages, and so on).
- Step 5: Back on Lead sources, your pages are listed in the Facebook card with Connected.
You must be an admin of the Facebook page. Only leads that come in after you connect will arrive. Older leads can be downloaded from Meta Business Suite and brought in with Import from Excel.
If a page shows Reconnect needed (after a password change, a removed role, or when access runs out), tap Manage pages, then Add or reconnect pages, and sign in again. To stop leads from a page, tap Disconnect next to it. Leads already in LeadCRM stay.
When direct connection isn't switched on: use Zapier
If tapping Connect Facebook opens a note saying Signing in with Facebook isn't switched on yet, your leads can still come in through Zapier or Pabbly Connect. The steps are under For your developer. Send them to whoever manages your ads.
- Step 1: On the Facebook card, tap Create link and copy the Receiving link.
- Step 2: In Zapier, make a new Zap that starts with Facebook Lead Ads → New Lead, and pick your ad account and form.
- Step 3: Add the step Webhooks by Zapier → POST (in Pabbly: API by Pabbly), choose JSON, and paste the receiving link.
- Step 4: Match the form's name, phone, email and city to boxes called name, phone, email and city, and the campaign or form name to campaign.
- Step 5: Turn the Zap on, then tap Send a test lead in LeadCRM to check that a lead appears in Today.
Last checked 3 November 2026