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IndiaMART

Paste your LeadCRM link into IndiaMART once, and every buyer enquiry comes in by itself.

Connect IndiaMART so buyer enquiries reach your team the moment they come in, instead of sitting in the IndiaMART app. You get a special link from LeadCRM and paste it into your IndiaMART seller account once.

  1. Step 1: Open Lead sources and tap Get my IndiaMART link.
  2. Step 2: Tap copy next to Link to paste into IndiaMART.

Paste it into IndiaMART

  1. Step 1: Sign in to your IndiaMART seller account and open Lead Manager.
  2. Step 2: Look in its settings for the CRM integration option (the card in LeadCRM calls it Settings → CRM integration) and paste the link.
  3. Step 3: Save.

IndiaMART changes its menus from time to time, and on some accounts this option has to be switched on by IndiaMART. If you can't find it, call your IndiaMART account manager, ask them to send your leads to your CRM, and give them the link. For your developer: this is IndiaMART's Lead Manager Push API, and the link goes in as the Push URL.

What comes in

  • Direct enquiries, buy leads, phone enquiries, catalogue and WhatsApp enquiries. The type and product show next to the lead's source.
  • The buyer's name, mobile, email, company and city, with the product and their message as the requirement. Address, state and pincode are kept on the lead too.
  • If the same mobile number enquires again, the enquiry is added to the lead you already have. If IndiaMART sends the same enquiry twice, it is saved only once.

Last checked 3 November 2026

Still stuck?

Ask the owner of your business account, or reply to your welcome message.