Google Ads lead forms

If you run Google Ads with a lead form, Google can send each lead to LeadCRM the moment someone fills it in. You copy a link and a password from LeadCRM into your Google Ads lead form once.

Set it up

1. 1Step 1: Open Lead sources and tap Connect Google Ads.
2. 2Step 2: In Google Ads, open Campaigns → Assets and edit your Lead form.
3. 3Step 3: Scroll to Lead delivery and open Webhook integration.
4. 4Step 4: Copy the Link and the Password for Google Ads from LeadCRM into the two boxes there.
5. 5Step 5: Click Send test data in Google Ads. A test lead appears in Today. Delete it once you've seen it.
6. 6Step 6: Save the form. Do the same for every lead form you run, with the same link and password.

This is easiest on a computer. Menu names in Google Ads can change; if you can't find them, ask whoever manages your ads. Google Ads leads can't come in through Zapier or Pabbly; always use this link and password.

What comes in

• Name, phone, email, city and company, plus answers to any extra questions on your form.
• The campaign and form number from Google, shown on the lead, so you can see which ad it came from.
• Only new leads. Older ones can be downloaded from the lead form in Google Ads and brought in with Import from Excel.

Changing the password

Tap New password only if the password got into the wrong hands. Google Ads leads are turned away until you paste the new password into every lead form. Make a new link works the same way for the link.